Tred Displays, with its low-cost sign technology, has received its first major investment round. The unspecified, under-$1M investment came from Flywheel Ventures and Japanese trading firm Sojitz-Pla-Net. Tred will use the investment to seek their first customers, trying to generate a new market in the signage industry. They aim to replace signs that use hand-changed numbers, such as the gas station price board; and LED displays, the higher cost substitute to their technology. Their display involves about 25% the costs of LED displays. Their first targeted customers will be small sign shops, and retailers with frequently changing prices, such as convenience stores.

Albuquerque Journal, March 24, 2008

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